It’s been over two years since ChatGPT and other LLMs became widely accessible – and while the headlines have shifted, the hesitation hasn’t.

I still hear it all the time: Will it take my job? Can I trust it? Is it going to ruin creativity and critical thinking?

I don’t believe AI is here to replace people – or diminish creative or strategic thinking. But I do believe it’s changing how we think critically and creatively. And I’ll say this: someone who knows how to use AI well, might take your job – because they’ll be faster, more efficient and able to deliver more value in less time.

We’ve been here before. When the internet first emerged, it sparked fear too. But those who learned how to use it didn’t just keep their jobs – they became the ones driving innovation. AI is following a similar path. And the people who lean in will be the ones shaping what comes next.

When ChatGPT launched, I made it a mission to understand the technology. I took time to learn how large language models are trained, how prompting affects quality, how to spot “hallucinations” and where AI tends to shine – or falls short. That understanding made me a more effective user and helped me recognize when and how to integrate AI into my workflow.

Now, I use AI regularly in my marketing work. Not to do the work for me – but to support and sharpen it. I’ll run messaging through ChatGPT to analyze tone, confirm if the intended audience is coming through or test whether the CTA is clear. It’s like having a strategic sounding board – one that helps pressure-test ideas and refine execution.

The biggest value? It’s not just time saved. It’s better outcomes. More clarity. Stronger alignment. Smoother workflows.

AI isn’t replacing marketers. But it is changing what makes a marketer effective.

If you’re using AI in your work – or thinking about how to start – I’d love to hear from you. What’s working for you? What still feels uncertain? Let’s talk.