Chantele Machado

I’ve said it before: AI isn’t here to replace marketers. It’s here to change how we work. One way it’s done that for me is by becoming a reliable review tool. Not for grammar checks or quick rewrites, but to test clarity, intent and tone.

When I finish a draft – product copy, campaign messaging or even this article – I run it through an LLM like ChatGPT or Gemini, sometimes both, and ask a few pointed questions:

• What kind of product or service is this promoting?
• Who is the target audience?
• What pain points does it address?
• What solution is it offering?
• What tone does this messaging convey?

If AI’s answers match my intentions, I know I’m on the right track. If not, it flags what needs work. It’s like having fresh eyes that give me quick, objective feedback.

This article went through that process. AI suggests that this piece promotes a use case: AI as a strategic partner in the writing process. It identified marketers and communicators as the intended audience. It called out the challenge of staying objective after hours of writing and positioned AI as the solution. It read the tone as professional, reflective and practical.

That’s what I was going for.

This kind of feedback doesn’t replace my creative judgment. It sharpens it. It shows where the message holds up and where it might wander. It helps me revise with purpose instead of just rewording for the sake of it.

So yes, this is an article about using AI to review writing – reviewed by AI. Meta? Definitely. But also practical.

I’ll keep sharing how I use AI in practical ways. If you’ve found ways it helps you improve your work, I’d love to hear them.